PRESS RELEASE
FOR IMMEDIATE RELEASE
Electric
Snowmobile to Lead American Birkebeiner in 2024
Hayward, Wis.
(August 2, 2023) – The Birchleggings Club of the American
Birkebeiner has generously donated a Taiga Nomad electric snowmobile to the
American Birkebeiner Ski Foundation (ABSF/Birkie). The snowmobile will be used
to film the live stream of their flagship event, the American Birkebeiner, and
to conduct regular trail maintenance on over 100 km of ski trails. The
Birchleggings Club is a non-profit organization, and close partner of ABSF,
whose members have completed 20 or more American Birkebeiners in their ski
career.
On Tuesday, August 8, 2023, members of the Birchleggings Club
traveled from northern Wisconsin to Central Vermont
Motorcycles in Rutland, Vt. to pick up the Taiga Nomad. Taiga, a Canadian company, has taken a novel
engineering approach to pave the way for electric technology. Their vision is
to completely transform the power sports sector by introducing groundbreaking
electric off-road vehicles, ensuring sustainability without compromising on
performance. This vision is in alignment not only with goals of the Birchleggings
Club but with the Birkie Green initiative that has taken on by the ABSF in
recent years.
One of the drivers arriving to pick up the machine is Paul
Thompson, president of the Birchleggings Club. Thompson organized the
fund-raising efforts and purchase of the machine in support of the ABSF’s
Birkie Green initiative.
“Like many snow
sports industries, the Birkie is not immune to the effects of warmer winters.
In 2017 they had to cancel the event due to lack of snow – the second time in
less than 20 years. Acknowledging its
own carbon footprint, ABSF is moving towards being a good environmental steward
and in support of their efforts, our Birchleggings Club organized a fundraiser
selling shopping bags made from recycled race bibs,” said Thompson. “In addition to removing race bibs from the
waste stream, we raised enough money to purchase and donate the Taiga Nomad
snowmobile in commemoration of ABSF’s 50th anniversary”.
Their efforts got a boost from Olympic cross-country skiing gold
medalist, World Champion, and Board Member of Protect Our Winters Jessie Diggins, who
trains at Stratton Mountain, VT. Diggins offered to lend her support by
autographing multiple recycled bibs that were auctioned off at different Birkie
and Birchlegging Club events. When asked about her reasons for supporting the
ski industry going green, she said,
“In preparing for the
first cross country World Cup to be held in the US in over 20 years, the Taiga
Nomad snowmobile can send a message to the ski world that we need to cut our carbon
emissions as quickly as possible.”
In addition to serving as President of the Birchleggings
Club, Paul Thompson, is an active member of the environmental advocacy group
Citizens’ Climate Lobby (CCL), and has seen
the effects of shrinking snowpack and warmer winters on his favorite sport,
cross country skiing. He believes the shift to an all-electric snowmobile for
covering the Birkie and performing trail maintenance is a clear signal of
growing awareness by the skiing and snowmobile industry. It signals the
recognition of the damage being done from a warming climate on peoples’ health,
winter sports, and the Earth.
“The urgency of
rising temperatures and CO2 levels and the need for systemic solutions are the
reasons I work with Citizens’ Climate Lobby. In addition to switching consumers
to electric alternatives, we lobby for Federal legislation that will drop CO2 levels
quickly, using a market-driven, bi-partisan solution. Last month over 1,000 CCL
members met with their respective members of congress in D.C. to advocate for
action on climate change. We want to do our part so the Birkie and other
beloved winter sports can survive the next 50 years and provide the fun and
competition we have enjoyed for generations of skiers to come,” Thompson said.
Each February, ABSF hosts the largest cross-country ski
race in North America, the American Birkebeiner, a 50-55 kilometer ski race
that starts in Cable, Wis. and finishes on snow-covered Main Street in downtown
Hayward, Wis. Throughout the week, over 12,000 skiers participate in a variety
of ski events, from kids races and skijoring events, to the culmination of
events with the ski marathon. In 2024, the organization will celebrate the 50th
anniversary of the event. The introduction of the first electric snowmobile to
their fleet is one way the organization hopes to do their part to secure the
future of the race.
Ben Popp, ABSF Executive Director, said, “We’re excited
and grateful to the Birchleggings Club for making an electric snowmobile a
reality for our organization. We are constantly evaluating how we can reduce
our carbon footprint, and access to electric off-road vehicles will contribute
significantly to this effort.” ABSF has multiple solar arrays on its
properties, in addition to two EV charging stations. Their newest development,
Mt. Telemark Village, in Cable, Wis. will also boast a solar array capable of
powering the entire property, including charging stations. “We are taking the
necessary steps to ensure that future generations will be able to experience
the life-changing power of connecting with each other in nature. We acknowledge
the need to evolve as an organization to make this a reality and we are
committed to continuing our Birkie Green initiatives to reduce our carbon
emissions, increase our reliance on renewable energy, and construct sustainable
structures.”
The Birchleggings Club and American Birkebeiner Ski
Foundation are proud to continue their longstanding tradition of partnering to
ensure the future of the American Birkebeiner. Learn more about their
respective organizations online at www.birchleggings.com and www.birkie.com.
Photo credit: © Taiga Motors
Elite women’s skiers depart from the start of the 2023
American Birkebeiner behind a gas-fueled snowmobile, which will be replaced by
the Taiga Nomad in 2024.
Photo credit: © American Birkebeiner Ski Foundation®
Media contacts:
Blair Flickinger
American Birkebeiner Ski Foundation, Marketing Director
blair.flickinger@birkie.com
(715) 575-1168
Paul Thompson
Birchleggings Club, President
paul@coolplanetmn.org
Suzannah Ciernia
Citizens’ Climate Lobby Co-Leader
syciernia@gmail.com
507-301-8388